A new strategy for Kuwaiti public relations


A new strategy for Kuwaiti public relations

The Chairman and members of the Board of Directors of the Kuwait Public Relations Society announced that the society has returned to work in implementation of the decisions of the Cabinet to gradually return to normal life in stages despite Covid 19.

They emphasized that they had developed a new strategy based on the local and international developments.

Also training plans were developed in which the principle of social distancing would be applied and based on an electronic platform that took the latest means of online education and was assisted by local and international experts and specialists in order to qualify workers in the sectors of public relations.

 The public relations employee must be sophisticated and have special specifications in order to successfully manage the tasks entrusted to him, including giving a distinct, clear and complete mental picture of the institution in which he works, they said.

They expressed their hopes that there would be a mechanism for appointing public relations employees who are qualified for this profession, as public relations in developed countries are considered one of the most important professions and applicants are carefully selected according to special specifications and skills.